Quote/Link: Fox TV Says That Diversity Is Just Good Business Sense [Shadow and Act]

Of course it may seem like a no-brainer, but execs told those in attendance that their shows must reflect today’s current and increasingly multi-racial and multi-cultural world in order to attract those coveted younger viewers.

Of course the success that Fox has enjoyed with their runaway hit Sleepy Hollow, which has already been renewed for a second season, and other current shows, like Almost Human and Brooklyn Nine-Nine, are just some signs of the network’s commitment to its new programming strategy.

Fox TV Says That Diversity Is Just Good Business Sense [Shadow and Act]

At least FOX is getting with the program. I love BK99 and Sleepy Hollow (and a bunch of other people are watching and talking about it) and I am looking forward to watching Almost Human. When you have a diverse cast, you basically double your expected audience, because while I watch plenty of “mainstream” (read: majority white cast) TV shows (and enjoy them), I have more pre-interest in a show that has a diverse cast. I look forward to it more. If Michael Ealy wasn’t in Almost Human (if the character was a white person), I’d perhaps be interested because it’s JJ Abrams, but I would be less interested, less invested, and less likely to watch it. Other people feel the same way. The same goes for Sleepy Hollow. I didn’t know anything about it before it premiered. If I’d heard about it (merely the title), I didn’t really care. I checked it out because I learned there was a black female star. I probably wouldn’t have if Nichole Beharie (or any other black female) hadn’t been the star. Networks really need to pay attention, the success of Sleepy Hollow and Scandal is not isolated to social media, their premises, or even the good writing (because both shows are great, but they’re not perfect). Those things are a factor, but their diversity is what has helped them skyrocket to the hit shows that they are.

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