“The water cooler moment, what is that really? At its core, it’s people having a reason to have a conversation about a shared experience, but there’s a lot of ways to have a shared experience. That can be live-tweeting. That can be people that have binge-watched a season of something and told their friend, “You have to binge-watch it, so we can talk about it.” Then they have a conversation two weeks later that’s about an entire season. I just think the water cooler is expanding in concentric circles to allow for more experiences.”
Check out this NY Times article. I’ll be liveblogging/posting some quotes and my thoughts in the following posts.