“They all watch it more than once. They watch it, and they live-tweet, and then the fans will watch it again and be like: I noticed this other thing.”
Yes, this is definitely true. People will watch your show more than once if they really enjoy it and that’s always good. Some writers dumb down their stories for the audience but if you raise the LCD and put smart stuff in your shows (great lines, little moments between characters, background events and easter eggs) and people rewatch a show, they’ll pick up more, they’ll pay closer next time and they’ll watch more than once. They might even watch it again on television on Hulu, where you can get some ad money from it.