On Pilot Season

From: Post-Water-Cooler TV: How to Make a TV Drama in the Twitter Age

“The thing that still is really completely out of whack is pilot season. I mean having gone through that and having six weeks from a green light to shooting the pilot, competing with 100 other shows for talent, it’s crazy. It just seems completely out of date in the current ecosphere of television.”

I definitely agree. And I think there needs to be more audience participation in pilot season. I get that some shows are dropped because of budget or actor reasons. But then come up with a bunch for each network that were greenlit, then get some more audience feedback. Put them on Hulu or Netflix or your network site. Give us more choices and start the buzz for each show even earlier. That way you’ll know before 2 episodes in in September that the show isn’t sitting with mass audiences. AND (reading the next but in the interview) you could advertise during all those pilots and people would watch them, sometimes more than once, to decide which ones they liked. Obviously that’s optimistic but they won’t know until they experiment with the model.

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